Whether you want to boost your brand’s visibility or just make your posts more interesting, there are several ways to improve your Instagram experience. These trends include Reels, Branded AR filters, and Longer captions. These are just a few examples of some of the more recent trends on Instagram. We’ll also discuss IGTV and Reels. Hopefully, this article will give you some ideas on how to improve your posts and increase your reach.

Branded AR filters

In addition to allowing users to create their own filters, Instagram is also enabling them to use the AR technology to add extra effects to their photos. The number of Instagram filters is growing by the second, and even the most basic ideas have already been used. In order to make your AR filter stand out among the crowd, you need to create an effective launch strategy that will maximize the engagement of your users.

Branded AR filters are already gaining popularity in various fields, from fashion and lifestyle to gaming. Among the most popular AR filters are the ones from the fashion and cosmetics industries. For example, the infamous Kylie Cosmetics AR filter allows users to try on different shades of lipstick before purchasing them. Another interesting AR filter is one created by French artist Ines Longevial, who has over 300 thousand followers on Instagram. She uses a filter called Save the Planet, and another called Flower. The brand Ray-Ban also recently launched its own AR filter, called Reindeerized, which lets users playfully interact with the brand and try on virtual sunglasses.

Longer captions

Adding context to your images with longer captions is a great way to draw engagement and attract a wider audience. For example, if you have a beauty store, write a long caption about how you use your cleanser, or describe a recent restaurant renovation. Besides educating readers, it also lets you tell a story. The Korean beauty product company Soko Glam uses long captions to highlight customer pain points and tell a story about how their cleanser works. This approach goes against the grain of Instagram, but it has certainly garnered attention.

Although Instagram recommends keeping captions under 125 characters, most people read the first three lines and then click the “more” button to continue reading. According to Sprout Social, a good length for an Instagram caption is 138-150 characters. Whether you decide to go longer or shorter depends on your audience and your product. Make sure to try both approaches to see what works best for you and your audience.

IGTV

While live videos are a huge trend right now, Instagram is stepping out of its comfort zone by introducing a new feature called IGTV. This app allows users to record and upload live videos. In the past, users could only record 15-second segments of a live video, but the new feature allows users to make it last a full 24 hours. IGTV is an excellent way to showcase your products, share styling tips, and even create step-by-step tutorials for your followers.

The company is also introducing a new feature called Brand Collabs Manager, which allows brands to work with creators to increase brand engagement and reach. Brands can also use IGTV to increase their video-viewing audience and earn more money. As video content continues to grow in popularity, more companies are making use of it to increase brand exposure. Ultimately, it’s good for businesses because user-generated content builds trust between brands and customers.

Reels

Reels, or video sharing apps like Instagram, have become a popular trend. They’re great for uplifting the mood and spreading positive vibes. Users can also post short videos about various aspects of their lives, such as their favorite foods, hobbies, and pets. And, they can start at any age. If you’re looking for some new ways to express yourself, try Instagram Reels. Here are the trends we’re most excited about:

Reels are now available for brands to promote their products. The feature is available for both men and women and can be as short as 15 or 30 seconds. The Instagram hashtag #reels is a good place to start your search. It makes it easy to find Reels from your feed. Using Later makes this easy, too. The Instagram Reels feature is now available for businesses, too. Once you’ve signed up, you can start creating your own Reels.

Lives

Instagram’s new Lives feature has made its way into the daily life of users. The update turns verbal speech into written content. It has affected posts from activist movements in Colombia to the National Day of Awareness for Missing and Murdered Indigenous Women. However, the feature does not yet work in all countries. The social media giant is working to expand the service in other languages. It is still unclear when the feature will be available to everyone.

For now, users are able to take photos of themselves in a live video feed. Instagram has also expanded the feature to Reels. Businesses can now tag products when creating a Reel. Then, when a user taps on the ‘View Products’ button, they can buy, save, and learn more about the product. Additionally, Instagram has enabled users to add a ‘Branded Content’ tag to their posts to make it clear that they are displaying paid content.

Stories

Using Instagram Stories to market your products can be a great way to reach a wider audience. You can use the Story format to create a tutorial or demo, or link to an ecommerce site or product page. Users can then swipe up to find more information or buy the product directly from your Story. These are just a few ways to maximize your brand’s Instagram Story potential. The more you use the Story format, the more likely your followers are to be interested in what you have to offer.

One of the top Instagram trends this year is the rise of Stories. The new feature automatically swipes from one photo or video to the next, making it easy to view content without getting up from the screen. The feature has become so popular that the Instagram team has published official statistics on how much the feature is being used. Businesses all over the world are now creating stories to engage with their followers. While many people are skeptical about the new feature, there are several key benefits to this new format.